In our annual survey, 73 percent of respondents said a high
level of interactivity somewhat or greatly increases the
influence of content. In a recent project, we were asked to
rethink what a traditional case study would look like if it
became much more interactive.
At the moment, one of the greatest challenges marketers
face is getting external and internal audiences to find and
interact with all the great content they produce. Recently,
we developed a new asset type that organizes and presents
content in a compelling story arc. We call it the Story Box.
This example was built for an internal sales team to
merchandize available assets and teach them when and how
they can use content to engage customers at different phases
of the buying cycle.