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Lorie@eccolomedia.com
With more than 20 years of experience in marketing communications, Lorie Loe is a recognized leader in developing and executing content strategy for technology clients.
At Eccolo Media, Lorie primarily consults on comprehensive content strategies and provides a broad range of account management services. Her client work includes planning for content-intensive marketing communications programs, including lead generation and nurture campaigns, thought-leadership programs, and new market launches.Over the course of her career, Lorie has developed and applied best practices that offer her clients clear advantage through the development of more effective collateral assets. Her extensive experience, creative thinking, and steady leadership have been key in establishing Eccolo Media’s unique value proposition: superb copywriting and visionary content strategy informed by deep industry expertise.
After beginning her career as an actor and a writer, Lorie expanded her reach by co-founding Derringer Productions, a theatrical production company, where she put a fine edge on her ability to rapidly plan and execute creative projects. Lorie was then asked to join the national accounts group of The Disney Channel, where she was part of an affiliate marketing team supporting key accounts such as Time Warner, Cox Cable, and TCI. After five years at Disney, she served three years as director of marketing communications with CBR Systems, a biotechnology company which she led from startup to category leadership. Then she became a senior consultant with e-business agency Cognitiative, where her key accounts included Digital Island and Quantum.
In 1999, Lorie launched Lorie Loe & Associates, an agency she founded to offer copywriting and collateral development services to technology companies. After eight years of continuously expanding its strategic vision and capabilities, the organization became Eccolo Media in 2007.
Lorie holds an MFA from Western Illinois University and a BS from Western Michigan University.
What's your favorite movie line? “Major Kong! The self-destruct button got hit and blew itself up!” (Dr. Strangelove)
What's your biggest guilty pleasure? Raw chocolate chip cookie dough.
If you could live at any point in history, when would it be and why? The late ‘60s and early ‘70s in New York during the Warhol/pre-punk rock scene. I always wanted to hang out with really radical people in the process of creating a new art form, accompanied by lots of partying and black clothes.
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