It’s been seven years since we published our first annual survey that details how U.S. companies consume and apply marketing content during a technology purchase. In that time, the Eccolo Media B2B Technology Content Survey Report has become a unique resource for technology marketers struggling to understand how content is evolving to meet increasingly complex needs.
Once again Eccolo Media has collaborated with market-research firm Global Marketing Insite (GMI) to identify participants and conduct the survey. GMI distributed this year’s survey in October 2014 and then returned the raw data to Eccolo Media for analysis. Only respondents who indicated they had made or influenced a technology purchase in the previous six months were included in the respondent set.
For the 2015 edition, we are delivering a series of infographics.
Missed Volume One? Sales Cycle: What Content Goes Where?
Missed Volume Two? What Content Has the Most Clout?
See Our Latest, Volume Three: What Social Content Has Sex Appeal?
For the 2015 Eccolo Media B2B Technology Content Survey, we asked respondents about their consumption of the following types of content: