Best Social Media Practices for Small Business

As a small business, it’s important to make the most of your social media presence. Not only does this help you reach more customers and promote your products or services, but it also helps to create a connection with your audience.

In order for social media to be effective for small businesses, it’s important to develop and implement best practices. Here are some to get you started!

How do you utilise your social media to optimise your business?

Social media has transformed the way we interact with each other and businesses. For small businesses, social media presents an affordable way to level the playing field with larger companies.

Your employees are likely already using social media in their personal lives. They may be sharing photos, connecting with friends, or reading the latest news. Social Media is already part of everyone’s life. So our blog will show you how you can use these channels to give benefits to your company, business, or brand.

Publicity for Customer Service

You can use social media to proactively manage your company’s public image. Create a profile on each major platform and populate it with positive content about your brand. This will help you stay ahead of any negative PR and ensure that potential customers see your company in a positive light.


Use social media to showcase your products and services. Share compelling stories about how your products have helped solve your customers’ problems. Post photos and videos that highlight the features and benefits of what you’re selling. You can also use social media to run promotions and drive traffic to your website or brick-and-mortar store.

Hiring and Recruiting

Utilize social media to attract top talent to your company. Job openings are posted on job boards and professional networking sites. Use hashtags to reach a wider audience of qualified candidates. You can also post content that gives prospective employees a taste of what it’s like to work at your company. This is a great way to strengthen your employer brand and attract top talent to your business.

Crisis Intervention

During a crisis, social media can be an invaluable tool for communicating with employees, customers, and the general public. Use it to disseminate timely information about the situation and steps that are being taken to resolve it. Social media can also help you keep an eye on what people are saying about the crisis and respond quickly to any negative comments. 

Implementing these best practises can help your small business reach more customers, create connections with them, and boost sales. Are you ready to get started? If so, contact us and we’ll be happy to help! Eccolo Media’s digital marketing services are designed to help small businesses succeed online.