The Eccolo Media 2014 B2B Technology Content Survey Report
Our sixth annual survey remains one of the few in the world that targets technology professionals and details how they use marketing collateral and content during the sales cycle. As always, we include key takeaways and best practices that can help you optimize your marketing communications assets for maximum results.
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- Our survey is more comprehensive than ever and is full of new findings, including:
- Exactly how six distinct buyer personas consume content in each phase of the technology sales cycle.
- Why LinkedIn has more upside potential than Facebook in the world of content marketing.
- How content marketers can increase the perceived influence of all B2B content, starting today.
- This year, for the first time, we are delivering our report using a social publishing tool called Digarati. This new platform makes it easy to leave a comment, ask a question, and share the survey with others.
Access your free copy of The Eccolo Media 2014 B2B Technology Content Survey Report, and start applying best practices that will increase the performance of your content marketing plans right now. – See more at: https://www.eccolomedia.com/publications.htm#sthash.lcjF8QAs.dpuf