TikTok Updates that Marketers Need to Know

With over 1 billion monthly active users worldwide, TikTok has become one of the most popular social media platforms for marketers to engage with their audience. As the platform continues to evolve, marketers need to stay updated on the latest features and trends to maximise their reach and impact.

Explore some recent updates on TikTok that every marketer should know about through this blog.

Updates on TikTok that Every Marketer Should Know

TikTok Ads Manager Enhancements

TikTok has continuously improved its Ads Manager platform to provide marketers with more tools and insights to create and manage successful ad campaigns. Recent enhancements include improved targeting options, expanded ad formats, and advanced analytics to track campaign performance more effectively.

Live Shopping

TikTok has introduced live shopping features that allow users to purchase products directly from live streams. This presents a significant opportunity for marketers to showcase their products in real time and drive sales directly within the app. By leveraging live shopping, marketers can create interactive shopping experiences and engage with their audience in a more meaningful way.

Algorithm Updates

TikTok’s algorithm is constantly evolving to deliver personalised content to users based on their interests and behaviour. Marketers need to stay updated on algorithm changes to ensure their content remains relevant and visible to their target audience.

TikTok for Business

TikTok recently launched TikTok for Business, a centralised resource for marketers to access tools, and resources for marketing on the platform. The hub provides valuable resources such as case studies, tutorials, and success stories to help marketers navigate the platform effectively and achieve their advertising goals.

Branded Hashtag Challenges

TikTok’s branded hashtag challenge (also known as HTC) is a marketing campaign where brands create and promote specific hashtags to encourage users to participate by creating and sharing content related to the brand’s theme or message. These challenges are a powerful way for brands to increase visibility, engage with the TikTok community, and drive user-generated content centred around their products or services.

Community Guidelines and Brand Safety

As TikTok continues to grow in popularity, ensuring brand safety and compliance with community guidelines is paramount for marketers. TikTok regularly updates its community guidelines to maintain a safe and positive environment for users. Marketers should familiarise themselves with these guidelines and ensure their content aligns with TikTok’s policies to avoid any potential backlash or negative repercussions.

Bottom Line

Staying updated on the latest updates and features on TikTok is crucial for marketers to stay ahead of the competition and effectively reach their target audience. By leveraging TikTok’s continuously evolving features and tools, marketers can tap into the platform’s massive user base and drive meaningful results for their brands. This also means that marketers must adapt their strategies accordingly to maximise their impact and achieve their marketing objectives.

Discover The Possibilities…

For more tips and insights on social media marketing and digital advertising, be sure to explore Eccolo Media’s blog collection. From platform updates to industry trends, we cover everything you need to know to stay ahead in the continuously evolving world of digital marketing.