With attention spans shrinking by the day, grabbing (and keeping) your audience’s focus feels like a never-ending battle. But there’s one tool that marketers are using to rise above the noise: Instagram Carousel Posts. In this blog, we’ll dive into how you can leverage Instagram Carousel Posts to amplify your marketing strategy and create content …
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In a crowded marketplace where everyone’s vying for attention, understanding who you’re talking to is more than just a smart move—it’s essential. That’s where buyer personas come in. They’re the secret sauce behind creating marketing messages that click. But what exactly is a buyer persona, and how can it transform the way you connect with …
Knowing What’s a Buyer Persona and Its Importance Read More »
So, you’re considering starting a social media campaign for your business. Great! But which platform should you use? There are so many options these days, it can be hard to decide. In this blog post, we’ll take a look at the best social media platforms for businesses and help you pick the one that’s right …
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As a small business, it’s important to make the most of your social media presence. Not only does this help you reach more customers and promote your products or services, but it also helps to create a connection with your audience. In order for social media to be effective for small businesses, it’s important to …
The Eccolo Media 2014 B2B Technology Content Survey Report Our sixth annual survey remains one of the few in the world that targets technology professionals and details how they use marketing collateral and content during the sales cycle. As always, we include key takeaways and best practices that can help you optimize your marketing communications …
It’s been seven years since we published our first annual survey that details how U.S. companies consume and apply marketing content during a technology purchase. In that time, the Eccolo Media B2B Technology Content Survey Report has become a unique resource for technology marketers struggling to understand how content is evolving to meet increasingly complex …
